Student Brief
Create a set of illustrative icons to be applied for effective use in an animal conservation campaign.
Solution
Represent the gradual extinction of our planets wildlife, through bold imagery and the stark, unsettling truth.
I thought a stripped back, Swiss design would be perfect to represent the scarcity of our endangered species, whilst using minimal and informative bold copy to enhance the message.
The designs for the icons were made to be simple and elegant. The use of repeating shapes helped keep the style consistent, as well as represent how intrinsically connected we all are.
