Branding | Animation | Motion Graphics
Brief
Create an animated visual for Ricoh's annual awards, to celebrate the success of their employees and their achievements in the digital services industry.
Each image, representing the various awards, had to have a strong, eye-catching appeal, as they would also be used for additional assets and rollout, such as certificates that would be awarded to the nominated employees.
It was important to show a sense of fun and playfulness in each animation, coupled with the music and maintaining a steady flow and timing, to allow the audience time to watch and read the award descriptions.