Branding | Animation | Motion Graphics
Brief
Create an animation for use in NHS waiting rooms, to help inform patients of the many services currently available to them from their local pharmacy.
The animation had to retain a limited and simple style to provide a calm and informative delivery to patients in surgery waiting rooms, so as not to overwhelm the viewer.
Using the previously established artwork/assets, coupled with a soft-friendly-pastel colour scheme and the accompanying voice over, then timing the animation to the actor's cadence, to help keep a calm and steady flow with the information provided.
A number of secondary animations helped keep a sense of motion to avoid looking too static, whilst letting the imagery help inform the visual narrative.
Two final versions were created, with and without subtitles to aid the hearing impaired.
Storyboard
