Branding | Video Editing | Motion Graphics | Copywriting
Client Brief
The FISD and Finance Modules annually release their online training courses for their clients in the finance sector. These videos help educate both newcomers and experts in an ever growing industry. An expansion from last years course, the clients requested engaging visuals to accompany the presenter across eight hours of content.
Solution
Provide a clean and streamlined approach, to help make the content of the course engaging and easy to digest for the audience. Create a visual language that helps sell the product as an educational tool and an extension of the clients existing brand to aid in their recognition.
Breakdown and Showreel
Stills
With a lot of information to process, it was vital that the overall aesthetic was on brand, functional and would act as a recognisable training tool. I decided to work with the existing colour palette of both the FISD and Finance Module logos. The use of greens, accented with yellow and purple for important visuals, with the addition of blue for its association with technology, helped provide a harmonious colour scheme to not detract from the presenter.
Full Video
